NY Digital Awards -  Gold

2024

Freed Hotel and Residences Documentary

Entrant Company

Gladstone Media

Category

Video / Online Video - Documentary - Short Form (<5 mins)

Client's Name

Freed Developments

Country / Region

Canada

The documentary delves into the luxurious world of Freed Hotel & Residences (FHR), set to become Toronto's most sought-after address, where the opulence of premier hotel amenities meets residential living in the city's vibrant heart. Anchored by a sky-high restaurant and the globally acclaimed Katsuya by SBE, this architectural wonder, envisioned by the eminent Adrian Smith + Gordon Gill Architecture, is poised for international acclaim.



Our series offers exclusive insights from the visionary team behind FHR, including the illustrious architects Adrian Smith + Gordon Gill, the creative minds at DesignAgency, the strategic marketers at Gladstone Media, the dedicated sales force of PSR Brokerage, and the pioneering developers at Freed Developments. A highlight of the documentary is the unique collaboration with the iconic artist Takashi Murakami, whose art not only adorns the FHR lobby but also serves as a magnet for art aficionados worldwide, eager to witness his exclusive creation for the residence.



At its core, the film is a tribute to Freed Developments' commitment to blending art, design, and culture, encapsulating the essence of Toronto and celebrating the city's dynamic spirit. This documentary aspires to be recognized not just for its cinematic quality, but as a testament to innovation, artistry, and the cultural tapestry of Toronto, in the race for the best documentary accolade.

Credits

Artist
Takashi Murakami
Song Artist/Song
Rüfüs Du Sol/Innerbloom
Client
Freed Developments
Creative Director/Gladstone Media
Jeremy Gladstone
Copy & Strategy/Gladstone Media
Robyn Gladstone
Director of Photography/Gladstone Media
Ivan Krivonosov
Art Director/Gladstone Media
Hae Na Park
Designer/Gladstone Media
Liam Baldwin
Videographer/Gladstone Media
Calum Hotchkiss
Photographer/Gladstone Media
Anthony Cohen
Architect
Adrian Smith + Gordon Gill Architecture
Interior Design
DesignAgency
Sales Team
PSR Brokerage
NKPR
Public Relations
Pureblink
Renderings
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