The Journey of Smart Driving Learning

The process of transforming driving schools through intelligent means necessitates the application of smart products such as the "AI robot tutor" and the "intelligent simulator." However, despite their significance, the scenarios for their application and the user experience they offer are not yet widely known. This poster series seeks to employ vibrant colours and vector linear illustrations with a smooth and simple design language that creates a relaxing and pleasing visual experience. These posters vividly communicate the exceptional learning experiences that intelligent learning car products provide students.

The poster features a three-dimensional representation of six advantages of smart products, namely "Enjoy Life", "Immersion", "True Intelligence", "Technological Feel", "Super Easy", and "New Experience". These characters are designed to intuitively convey the novel experiences that smart products offer users. The image incorporates elements of Chinese characters in the background that echo the theme, such as the character '爽(feels good)' mimicking the structure of the Ferris wheel in the amusement park and the character '享(enjoy)' splitting into the appearance of the building, which seamlessly integrates into the city's architectural complex to create a vibrant living atmosphere. This clever use of imagery further accentuates the advantages of smart products and the sense of science and technology.

The selection of colours adheres to the principles of colour psychology. Depending on the theme, the use of green, pink, blue, and other soothing tones or more technological and intelligent colours such as blue and purple can create a rich visual experience. Furthermore, the poster's composition skillfully employs various scenes, including distant, medium, and close-ups, to demonstrate the user's pleasure, relaxation, and immersion while utilizing the product, reflecting the product's scientific and technological nature and its impact on daily life.