NY Digital Awards -  Gold

2024

NBA Mental Health Awareness Month: Join the Squad

Entrant Company

Reingold, Inc.

Category

Website & Mobile Sites - Health / Fitness / Wellness

Client's Name

National Basketball Association (NBA) Mind Health

Country / Region

United States

In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.

Credits

Reingold, Inc.
Micah Lubens
Reingold, Inc.
Emma Watson
Reingold, Inc.
Chidi Opaigbeogu
Reingold, Inc.
Nikki Blackman
Reingold, Inc.
Michael Sharp
Reingold, Inc.
Kerry Porter
Reingold, Inc.
Matthew Campolongo
Reingold, Inc.
Carly Wooten
Reingold, Inc.
Jordan Barber
Reingold, Inc.
Selina Donahue
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