2024
NBA Mental Health Awareness Month: Join the Squad
Entrant Company
Reingold, Inc.
Category
Website & Mobile Sites - Health / Fitness / Wellness
Client's Name
National Basketball Association (NBA) Mind Health
Country / Region
United States
In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.
Credits
Entrant Company
Sportfive
Category
Strategy & Marketing - Sports
Country / Region
United States
Entrant Company
Gladstone Media
Category
Strategy & Marketing - Influencer and Celebrity Collaboration
Country / Region
Canada
Entrant Company
Amnesty International - Sezione Italiana
Category
Social Media - Non-Profit
Country / Region
Italy