ANTA METAVERSE

The video brilliantly showcases the grandeur of the ANTA METAVERSE virtual fashion show. Presented on the Metaverse platform during China International Fashion Week, this innovative virtual experience immerses the audience in an exciting outdoor adventure. It evokes a vibrant passion for sports competition while tracing the enigmatic footprints of the Chinese Loong totem, exploring the profound Olympic spirit and its future visions embodied by ANTA.

Anchored in the core concept of 'Olympics + Technology,' the ANTA METAVERSE fashion show, in collaboration with renowned Chinese fashion designer Chen Peng, transcends traditional fashion boundaries. It establishes a profound connection between Olympic culture and Gen Z, simultaneously showcasing the youthful vigor and ethos of ANTA's Olympic initiative. Central to the presentation are Chinese elements imbued with significant meaning, including the Chinese Loong totem and the spirit of the Winter Olympics, artfully integrated into a Möbius ring design. Furthermore, the introduction of a 3D AI digital avatar as the interpreter of Olympic cultural apparel represents a pioneering innovation. The extensive application of advanced AIGC auto-generation technology and high-precision 3D rendering techniques contributed to the creation of a highly immersive virtual metaverse fashion stage. This groundbreaking endeavor not only highlights the sophisticated aesthetics of virtual characters and digital apparel but also underscores ANTA's brand principles of exploration, innovation, and leadership within the virtual domain, emphasizing the brand's resilience amid challenges. Therefore, the ANTA METAVERSE serves as an extraordinary exploration of the profound integration of culture and technology.

The ANTA METAVERSE virtual fashion show signifies a remarkable synthesis of technological innovation, cultural heritage, and fashion expression, delivering a visual and spiritual experience that transcends temporal and spatial boundaries, connects reality and virtual for global audiences.