Freed Hotel and Residences Tabletop Teaser

We move about like electricity, along these avenues plugged into the body of the Metropolis. Freed Hotel & Residences (FHR) brings the luxury of world-class hotel services to residential life at the epicentre of downtown Toronto. Poised to be the city’s most coveted address, FHR will be crowned by a sky restaurant and the world-famous Katsuya restaurant by SBE on the 2nd floor. With our marketing campaign being scored by Rüfüs Du Sol’s “Innerbloom” and the project’s lobby featuring art by renowned Takashi Murakami, this architectural marvel, designed by world-renowned Adrian Smith + Gordon Gill Architecture, will be celebrated around the globe.



This initial teaser video for Freed Hotel & Residences (FHR) is named the ‘Tabletop Teaser' as the video presents a black and white digital rendition of the surrounding neighbourhood on a scale model table; withholding colour, design, and details, thereby teasing the viewer. By circling the city neighbourhood, the video leads to FHR at Toronto's epicentre, highlighting it as a glowing beacon of possibility and opportunity. The deliberate withholding of information leaves the viewer wanting more, setting the stage for the forthcoming unveiling of FHR's architectural marvel.