Haggar Influencer Takeover

Haggar's influencer marketing campaign for the 2023/2024 period has seen phenomenal success, significantly surpassing the estimated campaign impressions goal of 8 to 12 million. With a total of over 20 million impressions, Haggar's approach of utilizing a diverse range of influencers to deliver a mix of evergreen and seasonal content has resonated strongly with the audience.



Strategic Approach and Execution

Adopting a quarterly campaign approach, HireInfluence successfully onboarded a group of influencers that not only aligned with the Haggar's brand identity but also connected with potential consumers. This strategic alignment allowed for the delivery of video and static content throughout the year, creating multiple touchpoints with consumers and effectively showcasing Haggar's brand offerings.



Instagram Success

Instagram emerged as a powerhouse platform, demonstrating exceptional engagement:



Organic Reach: Over 2.79 million impressions and a 4.31% engagement rate.

Paid Reach: An impressive 16.96 million impressions with an 8.79% engagement rate, driven by IG Reels.



TikTok and Emerging Platforms

TikTok, although a small portion of the overall annual efforts, showed a healthy organic engagement rate at 6.54%. The paid content on TikTok also maintained a respectable ER of 3.75%.



Benchmark Surpassing Engagement

Haggar's Instagram engagement rates surpassed industry benchmarks:



Organic IG Reel: 5.09% engagement rate, exceeding the fashion industry norm.

Paid IG Reel: A remarkable 17.89% engagement rate, showcasing impactful targeting.



Platform and Content Insights

IG Reels emerged as a standout format, commanding attention with an 18.96% engagement rate, while IG Carousel content maintained a strong connection with the audience.



Conclusion



Haggar's 2023/2024 influencer marketing campaign epitomizes innovation and effectiveness, exemplifying a model partnership between Haggar and HireInfluence. This comprehensive approach, underscored by strategic insights and impactful storytelling, sets the stage for continued digital growth and market leadership in 2024 and beyond.