Freed Hotel and Residences Marketing Film

Freed Hotel & Residences (FHR) brings the luxury of world-class hotel services to residential life at the epicentre of downtown Toronto. Poised to be the city’s most coveted address, FHR will be crowned by a sky restaurant and the world-famous Katsuya restaurant by SBE on the 2nd floor. With our marketing campaign being scored by Rüfüs Du Sol’s “Innerbloom” and the project’s lobby featuring art by renowned Takashi Murakami, this architectural marvel, designed by world-renowned Adrian Smith + Gordon Gill Architecture, will be celebrated around the globe.



Our promotional film for Freed Hotel and Residences, set in the vibrant heart of Toronto, serves as a cornerstone of our communication strategy, designed to vividly showcase the property's unique value and brand promise. In collaboration with the renowned Japanese artist Takashi Murkami, the film pays homage to his vibrant use of color, setting the tone for the narrative and enriching the visual storytelling.



The film guides viewers through Toronto's dynamic arts, culture, and culinary scenes, with scenes featuring local theaters, cafes, and restaurants. Photorealistic architectural fly-throughs offer a detailed glimpse into the meticulously designed suites and hotel-inspired amenities, highlighting the luxury and comfort that define Freed Hotel and Residences.



Utilizing a mix of drone photography, time-lapse sequences, and live-action footage, the film offers a rich, multi-dimensional visual experience that captures the essence of an unparalleled living experience. The emotive journey is further enhanced by the soundtrack, featuring "Innerbloom" by Rüfüs Du Sol, a chart-topping track that resonates with the audience, drawing them into the lifestyle offered by Freed Hotel and Residences. This blend of narrative depth, vibrant visuals, and evocative music ensures that the film not only depicts but deeply immerses viewers in the property’s unique charm.