NY Digital Awards -  Gold

2024

Freed Hotel and Residences Marketing Film

Entrant Company

Gladstone Media

Category

Video / Online Video - Real Estate

Client's Name

Freed Developments

Country / Region

Canada

Freed Hotel & Residences (FHR) brings the luxury of world-class hotel services to residential life at the epicentre of downtown Toronto. Poised to be the city’s most coveted address, FHR will be crowned by a sky restaurant and the world-famous Katsuya restaurant by SBE on the 2nd floor. With our marketing campaign being scored by Rüfüs Du Sol’s “Innerbloom” and the project’s lobby featuring art by renowned Takashi Murakami, this architectural marvel, designed by world-renowned Adrian Smith + Gordon Gill Architecture, will be celebrated around the globe.



Our promotional film for Freed Hotel and Residences, set in the vibrant heart of Toronto, serves as a cornerstone of our communication strategy, designed to vividly showcase the property's unique value and brand promise. In collaboration with the renowned Japanese artist Takashi Murkami, the film pays homage to his vibrant use of color, setting the tone for the narrative and enriching the visual storytelling.



The film guides viewers through Toronto's dynamic arts, culture, and culinary scenes, with scenes featuring local theaters, cafes, and restaurants. Photorealistic architectural fly-throughs offer a detailed glimpse into the meticulously designed suites and hotel-inspired amenities, highlighting the luxury and comfort that define Freed Hotel and Residences.



Utilizing a mix of drone photography, time-lapse sequences, and live-action footage, the film offers a rich, multi-dimensional visual experience that captures the essence of an unparalleled living experience. The emotive journey is further enhanced by the soundtrack, featuring "Innerbloom" by Rüfüs Du Sol, a chart-topping track that resonates with the audience, drawing them into the lifestyle offered by Freed Hotel and Residences. This blend of narrative depth, vibrant visuals, and evocative music ensures that the film not only depicts but deeply immerses viewers in the property’s unique charm.

Credits

Artist
Takashi Murakami
Song Artist
Rüfüs Du Sol
Song
Innerbloom
Client
Freed Developments
Creative Director/Gladstone Media
Jeremy Gladstone
Copy & Strategy/Gladstone Media
Robyn Gladstone
Director of Photography/Gladstone Media
Ivan Krivonosov
Videographer/Gladstone Media
Calum Hotchkiss
Photograper/Gladstone Media
Anthony Cohen
Art Director/Gladstone Media
Hae Na Park
Designer/Gladstone Media
Liam Baldwin
Renderings
Pureblink
Wardrobe Stylist
Veronika Lipatova
Beauty Stylist
Norzin G
Set Director
Matt Joyce
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