NY Digital Awards -  Gold

2024

Made to be Remade

Entrant Company

We Are Social

Category

Video / Online Video - Environment & Sustainability

Client's Name

adidas

Country / Region

United Kingdom

All good things come to an end, but what if the end was just the start?



adidas know that plastic waste is a problem. One of their solutions is innovation; that’s why they created Made to be Remade. Sportswear that’s designed to be recycled, instead of thrown away. Consumers wear it down and then return it to adidas to remake parts of new products. A circular production model which takes waste, and gives it a new life.



We needed to educate Gen-Z consumers across the globe on how the Made to Be Remade process works, and we wanted to integrate that circularity thinking into the fabric of our film.



So we created a film designed to seamlessly loop on social platforms. Our short, informative content embodied the Made to be Remade process, showing how the journey never ends as each product can be remade into something new at the end of its life.



Product waste doesn’t have to be seen as the end of the journey, Because all good things come to an end, but what if the end was just the start?

Credits

Executive Creative Director / We Are Social
Simon Richings
Associate Creative Director / We Are Social
Doug Stewart
Producer / We Are Social
Kate Pirouet
Group Editorial Director / We Are Social
Dan Parker
Head of Sport / We Are Social
Joe Weston
Senior Account Director / We Are Social
Leonie Strak
Project Director / We Are Social
Kit Peebles
Resource Team Lead / We Are Social
Lizzie Slattery
Chief Strategy Officer / We Are Social
Harvey Cossell
Cultural Research & Insights Director / We Are Social
Mira Kopolovic
Associate Design Director / We Are Social
Greg Fadden
adidas
Riley Petty
adidas
Stephane Viarnaud
adidas
Tyler Alexander
adidas
Ana Smolovyk
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