2024
Entrant Company
Category
Client's Name
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All good things come to an end, but what if the end was just the start?
adidas know that plastic waste is a problem. One of their solutions is innovation; that’s why they created Made to be Remade. Sportswear that’s designed to be recycled, instead of thrown away. Consumers wear it down and then return it to adidas to remake parts of new products. A circular production model which takes waste, and gives it a new life.
We needed to educate Gen-Z consumers across the globe on how the Made to Be Remade process works, and we wanted to integrate that circularity thinking into the fabric of our film.
So we created a film designed to seamlessly loop on social platforms. Our short, informative content embodied the Made to be Remade process, showing how the journey never ends as each product can be remade into something new at the end of its life.
Product waste doesn’t have to be seen as the end of the journey, Because all good things come to an end, but what if the end was just the start?
Credits
Entrant Company
Gladstone Media
Category
Strategy & Marketing - Influencer and Celebrity Collaboration
Country / Region
Canada
Entrant Company
We Are Social
Category
Strategy & Marketing - Social Campaign
Country / Region
United Kingdom
Entrant Company
HireInfluence
Category
Social Media - Influencer Marketing
Country / Region
United States
Entrant Company
Gladstone Media
Category
Video / Online Video - Design / Web Agency
Country / Region
Canada