NY Digital Awards -  Gold

2024

HONOR APP Store

Entrant Company

HONOR

Category

Apps & Softwares - Best User Interface / Experience

Client's Name

Country / Region

China

With a consumer-centric design concept, the HONOR APP Store meets the needs of consumers for high-quality, efficient, and personalized services through innovative technology and optimized user experience, providing them with a comprehensive shopping experience from purchase decision to after-sales guarantee and ensuring that they receive a pleasant service at every link in the shopping process.

The APP innovatively introduces a "dual home page experience mode" - "selection mode" and "recommendation mode". This mode can offer users customized services and auto-adjust content push based on the user characteristics, reflecting the APP's innovative mindset and breakthrough in interactive design and technology application. With a scenario-based and immersive design, the selection mode provides a scenario-based shopping guide service, bringing users minimalist visual enjoyment and a smooth interactive experience and enhancing their shopping experience. The recommendation mode features intelligent interactivity and a modular layout, ensuring an efficient and personalized shopping experience.

In terms of visual aesthetics, the dynamic background and large card as the main visual design in the selection mode and the modular layout in the recommendation mode, combined with large, HD, and clean product photos, achieve the fusion of quality and aesthetics. Moreover, this design reduces the cognitive load with less information density, which enhances the interface's spatial layout, improves the viewing experience, and facilitates information access. At the same time, the brand label is optimized for a more immersive feel. In addition, the APP uses AI algorithms to deliver customized recommendations, and the modular design ensures the interface's flexibility and extensibility.

Credits

HONOR
He Jinqiu
HONOR
Lin Xin
HONOR
Li Chao
HONOR
Shi Xiaozhou
HONOR
Wu Yunfan
HONOR
Chen Miaoling
HONOR
Wu Jianlei
HONOR
Ou Caiyue
HONOR
Chen Jiancheng
HONOR
Wu Zongji
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