2024
Entrant Company
Category
Client's Name
Country / Region
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Sportfive
Category
Strategy & Marketing - Strategy & Marketing / Other___
Country / Region
United States
Entrant Company
DG-Meteor
Category
Website & Mobile Sites - Best User Experience
Country / Region
United States