2024

NBA Mental Health Awareness Month: Join the Squad

Entrant

Reingold, Inc.

Category

Website & Mobile Sites - Sports

Client's Name

National Basketball Association (NBA) Mind Health

Country / Region

United States

In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.