2024
NBA Mental Health Awareness Month: Join the Squad
Entrant
Reingold, Inc.
Category
Website & Mobile Sites - Sports
Client's Name
National Basketball Association (NBA) Mind Health
Country / Region
United States
In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.
Credits
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Sportfive
Category
Strategy & Marketing - Strategic Campaign
Country / Region
United States
Entrant
Gladstone Media
Category
Design and Creativity - Branding
Country / Region
Canada
Entrant
We Are Social
Category
Social Media - Influencer Marketing
Country / Region
United Kingdom
Entrant
We Are Social
Category
Video / Online Video - Environment & Sustainability
Country / Region
United Kingdom