Bank of Qinhuangdao Mobile Banking 7.0: A Brand New Experien

This project represents a comprehensive experience upgrade for the Bank of Qinhuangdao Mobile Banking app, encompassing online business processing, smart financial management, digital lifestyle services, and personal account inquiry. Rooted in the bank’s core philosophy of “Being the most caring bank by your side,” it aims to position itself as an enduring financial partner that is intelligent, warm, and friendly.

The design precisely captures Qinhuangdao’s DNA—the “convergence of mountains and seas”—adopting a palette of coastal blue and beach gold accented with ecological green to visually foster a tranquil, soothing atmosphere. At the same time, the city’s iconic landmarks, such as Old Dragon’s Head, Shanhai Pass, and Biluo Tower, are integrated into the interface through minimalist illustrations, creating a seamless blend of brand identity and regional culture. Furthermore, the exclusive cartoon IP “QinBei,” inspired by an open seashell, boasts a rounded, approachable form; it also serves as a metaphor for the loyal protection of wealth—much like a shell guarding its pearl. The character comes with various scenario-based expressions and empty-state poses, infusing dynamic vitality into the interface.

In terms of interaction, the homepage is restructured into four key sections: top-level shortcuts, promotional activities, product recommendations, and lifestyle services. This layout provides an efficient window for brand promotion and customer engagement while ensuring rapid access to core services. Moreover, by incorporating user-centric features like scenario-based guidance, visualized process tracking, and a standardized product detail framework, the design greatly reduces the cognitive load of complex financial information and significantly enhances the wealth management experience for users.