2026

ChAI Central at World Economic Forum 2026, Davos

Entrant

Dreambridge B.V.

Category

Strategy & Marketing - Experimental / Innovative

Client's Name

Tata Consultancy Services

Country / Region

Netherlands

At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.