2026
ChAI Central at World Economic Forum 2026, Davos
Entrant
Dreambridge B.V.
Category
Strategy & Marketing - Experimental / Innovative
Client's Name
Tata Consultancy Services
Country / Region
Netherlands
At the World Economic Forum 2026 in Davos, Tata Consultancy Services generated dialogue around the key theme of AI not just in conferences and panel discussions, but also in an interactive, multi-sensory, human moment. Visitors could meet with an 'AI Flavourist' at the Davos promenade that interpreted mood, personality and taste through natural conversation and recommended a personalised tea or coffee variety to them. The visitor then got a fresh warm cup of a blend closest in flavour profile to the variety recommended to them, along with a personalised, shareable 'Postcard from Davos'.
Credits
Entrant
Dreambridge B.V.
Category
Strategy & Marketing - Experiential
Country / Region
Netherlands
Entrant
Zbra Studios
Category
Website & Mobile Sites - Best Mobile User Experience
Country / Region
United States
Entrant
EWISE Marketing & Communications
Category
Design and Creativity - Logo Design
Country / Region
United States
Entrant
Authma
Category
Website & Mobile Sites - New Category
Country / Region
Taiwan