NY Digital Awards -  Silver

2026

Sofiland - The Game That Brought 6,000 People Together

Entrant

ARTIFICIO

Category

Strategy & Marketing - Experiential

Client's Name

Sofidel Group

Country / Region

Italy

How do you celebrate 60 years of a global company in a way that every single employee, across 13 countries, speaking 7 different languages, can experience as their own? Artificio's answer was Sofiland: a fully custom board game that transformed Sofidel Group's anniversary into a shared, playable human experience.

Sofiland is a Monopoly-inspired board game entirely conceived and designed by Artificio, where every square, card, and game mechanic is rooted in Sofidel's real world, its factories, markets, sustainability milestones, logistics achievements, and corporate values. Players travel through Sofidel Italy, Sofidel Germany, Sofidel Florida, and beyond, collecting tons instead of money, navigating Wild Cards and Odd & Surprise moments that reflect the unpredictability and richness of real working life inside a global organization.

The game was produced in seven languages, making every employee, regardless of country or role, a protagonist of the same story.

Artificio delivered full creative ownership: concept, graphic design, illustration system, game mechanics, and all multilingual textual content. The result is a corporate experiential tool unlike any other, one that transforms a company milestone into a moment of genuine human connection, joy, and shared identity.

Credits

Chief Strategy Officer
Dalia Moroni
Visual Designer
Eva Bugiani
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