NY Digital Awards -  Silver

2024

The Discover Long Island App

Entrant Company

Discover Long Island

Category

Apps & Softwares - Best Use of GPS / Location

Client's Name

Country / Region

United States

The Discover Long Island mobile app, powered by GettinLocal, fits this category through its innovative approach to enhancing travel experiences. In a digital age where travelers seek seamless exploration, this app stands out by filling the void in Long Island's digital travel convenience.

At its core, the app serves a multifaceted purpose. It enriches visitors' experiences by offering a comprehensive guide to Long Island's attractions, events, dining, lodging, and more, all dynamically adjusted based on the user's current whereabouts. By leveraging GPS technology, it ensures users effortlessly discover nearby gems tailored to their preferences, eliminating the need for frantic last-minute searches or reliance on outdated resources like a hotel concierge or travel brochure.

What sets this app apart is its hyperlocal focus, addressing the vast expanse of Long Island by providing real-time updates, personalized recommendations and pin-point accuracy. Whether exploring the bustling streets of Patchogue or the serene beaches of The Hamptons, users can rely on the app to guide them seamlessly through their Long Island journey. The app doesn't discriminate with the type of businesses listed either, it shows everything from the best restaurant to paddleboarding lessons.

Moreover, the app serves as a catalyst for economic growth by driving foot traffic to local businesses and fostering community engagement. By facilitating direct connections between users and establishments, it boosts visibility and revenue, all while minimizing third-party fees and ensuring businesses retain control over transactions.

Innovation is ingrained in the app's DNA, evident in its environmentally conscious feature and multiple language options. It not only promotes sustainable tourism but also sets a precedent for destination marketing, serving as a model for future advancements in the industry. With its dynamic capabilities, including itinerary building and calendar integration, the app redefines travel planning, offering convenience and personalization. Its potential to transform the tourism landscape extends beyond Long Island, hopefully soon inspiring other DMOs to adopt similar strategies for simplifying travel experiences worldwide.

In a digital world, the Discover Long Island app emerges as a beacon of efficiency, reshaping the way travelers engage with destinations through the strategic use of GPS/location technology.

Credits

President & CEO
Kristen Reynolds
Chief Operating Officer
Sharon Wyman
GettinLocal Team
Vito Pagano
Director of Marketing
Allison Brown
Creative Director & Podcast Producer
Alyssa Paxton
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