NY Digital Awards -  Silver

2024

Immigration Nation Podcast

Entrant Company

MarketCrest, LLC

Category

Audio and Podcasts - Law & Legal Services

Client's Name

Country / Region

United States

Origin Story



As an award-winning digital marketing and advertising agency with a specialization in serving Immigration Law firms, we understand the unique challenges these firms face in attracting new clients. Helping law firms attract new clients is our core focus as an agency.



Our internal goal is to continue our leadership position in the Immigration law firm marketing space.



Simultaneously, our law firm clients were showing more interest in becoming “thought leaders” and using video as a means of expressing their expertise.



We recognized the intersection of these two areas as an opportunity to combine creating a platform that would position our clients as thought leaders, give them the visibility they crave, and make our team the epicenter of publishing fresh content to potential new law firm clients.



Thus, the Immigration Nation Podcast was born.



We recognized immediately that immigration law firms were eager to speak with us about our podcast vs. way less interested in talking to a prospective marketing agency. So, we started conversations about a potential guest post and eased into the conversation later that our business is helping immigration law firms grow.



The podcast and our ability to collaborate with attorneys without pitching a campaign or even discussing our advertising platform were a complete game changer for how we engage with prospective clients.



What began as an innovative idea has blossomed into a resounding success, exceeding all our expectations:





More Silver Winners
2024
NY Digital Awards - Fruit-tella Full Of Fruity Joy
Perfetti Van Melle

Entrant Company

Mischievous Wolf

Category

Strategy & Marketing - Branding / CI

Country / Region

United Kingdom

2024
NY Digital Awards - Camp Design: Portfolio Coaching and Community Hub

Entrant Company

Freelance

Category

Website & Mobile Sites - Best User Experience

Country / Region

United States

2024
NY Digital Awards - Transformative Strategy and Marketing Leadership

Entrant Company

TWILIO

Category

Strategy & Marketing - Strategy & Marketing / Other___

Country / Region

United States

2024
NY Digital Awards - CRED Defi Wallet

Entrant Company

Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang

Category

Apps & Softwares - DeFi & Wallets

Country / Region

China