NY Digital Awards -  Silver

2024

NMNS XUPER-REAL Immersive Theater -- XR Expedition Team

Entrant

Cultural Path Ltd.

Category

Apps & Softwares - Best Technical Achievement

Client's Name

NATIONAL MUSEUM OF NATURAL SCIENCE (NMNS)

Country / Region

Taiwan

In the blink of an eye, you will return to 70 million years ago. Under the guidance of a time-traveling explorer wearing super-powered glasses, the boundaries of time and space will disappear. You will go back to the age of ancient life, 70 million years ago, where the dinosaurs of the prehistoric era will no longer be distant legends, but colossal beasts roaring past you. Each roar is a vivid and shocking experience…



The National Museum of Natural Science proudly presents the "XUPER-REAL Immersive Theater" during the summer of 2024. This exhibition combines elements of theatrical performance and AI technology, transforming scientific knowledge into vivid adventure stories. It sets a global precedent for museums by incorporating the newly launched Apple Vision Pro glasses into the performance. Through high-speed 5G transmission and an ultra-large 4K projection screen, audiences will experience the allure of science in an immersive environment.



Key Points:

1. Innovative Use of Technology: The first global museum exhibition to use Apple Vision Pro glasses for educational performance.

2. Interdisciplinary Engagement: Promotes exploration of technology and art.

3. 5G Technology: Enables seamless, real-time interactions.

4. 4K Projection: Offers a vivid and immersive visual experience.

5. Live Streaming: Allows remote audiences to participate and enjoy the event.



More Silver Winners
2024
NY Digital Awards - Transformative Strategy and Marketing Leadership

Entrant

TWILIO

Category

Strategy & Marketing - Strategy & Marketing / Other___

Country / Region

United States

2024
NY Digital Awards - Mental Health Month Today I Am Campaign
U.S. Department of Veterans Affairs Office of Mental Health

Entrant

Reingold, Inc.

Category

Website & Mobile Sites - Health / Fitness / Wellness

Country / Region

United States

2024
NY Digital Awards - RAIN - Get Louder
RAIN

Entrant

By The Anything Group

Category

Video / Online Video - Health / Fitness / Wellness

Country / Region

United States

2024
NY Digital Awards - SCS Engineers HR SEO Campaign
SCS Engineers

Entrant

TESSA Marketing + Technology

Category

Strategy & Marketing - Strategy & Marketing / Other___

Country / Region

United States