2024

Close To Me

Entrant

Yuhui Qi, Jinyun Li

Category

Strategy & Marketing - Advertising Campaign

Client's Name

Country / Region

United States

Today talent competitions are thriving, especially among Gen Z. Traditional competitions often lack interactivity, prompting the development of "Close To Me," a metaverse-inspired social media app tailored for talent competitions. It fosters authentic connections between contestants and audiences, offers personalized avatars, and enables direct engagement, driving interest and participation to new heights. Close To Me aims to enhance the interactivity between the audience and the contestants, thereby increasing the appeal of the program and ultimately achieving promotional impact.