Close To Me
Entrant Company
Yuhui Qi, Jinyun Li
Category
Strategy & Marketing - Advertising Campaign
Client's Name
Country / Region
United States
Today talent competitions are thriving, especially among Gen Z. Traditional competitions often lack interactivity, prompting the development of "Close To Me," a metaverse-inspired social media app tailored for talent competitions. It fosters authentic connections between contestants and audiences, offers personalized avatars, and enables direct engagement, driving interest and participation to new heights. Close To Me aims to enhance the interactivity between the audience and the contestants, thereby increasing the appeal of the program and ultimately achieving promotional impact.
Credits
Entrant Company
The Vilcek Foundation
Category
Website & Mobile Sites - Microsite
Country / Region
United States
Entrant Company
Mengmeng Chen, Xuefei Wang
Category
Apps & Softwares - Best Use of AI & Machine Learning
Country / Region
United States
Entrant Company
TWILIO
Category
Strategy & Marketing - Strategy & Marketing / Other___
Country / Region
United States
