NY Digital Awards -  Gold

2024

Gladstone Media Promotional Film

Entrant Company

Gladstone Media

Category

Video / Online Video - Design / Web Agency

Client's Name

Country / Region

Canada

Gladstone Media proudly unveils “G-HEAD” - a promotional film that transcends conventional marketing tactics and corporate overtones. Filmed in the eclectic environment of Liberty Village in Toronto, this production epitomizes the true spirit of artistic expression and cultural celebration.



"G-HEAD" features a trio of dynamic performers—a skater, a ballerina, and a breakdancer, each adorned with a distinctively art-directed black 'G' helmet, symbolizing Gladstone Media's innovative essence. These characters seamlessly weave through artful vignettes, embodying the vibrant culture of Gladstone Media as a whole. The film abandons traditional commercial strategies, focusing instead on a narrative that celebrates freedom and creativity. Enhanced by custom drum and bass loops and sophisticated sound design, the score underpins the film's pacing and enriches its transitions. Innovative editing techniques, including light leaks and jump cuts, craft a compelling, nonlinear narrative that highlights brand identity and artistic flair.

Credits

Director/Gladstone Media
Jeremy Gladstone
Director of Photography/Gladstone Media
Roman Yevdochenko
Post Production/Gladstone Media
Ivan Krivonosov
Designer & Model/Gladstone Media
Calin Stefan
Model
Willow Stein
Model
Jerick Collantes
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