2024
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We revolutionised Pulpt Cider's social media presence, shifting the brand's focus to captivate a fresh and vibrant Gen Z audience. By restarting their social channels, we injected an edgy and cooler look and feel, infusing each campaign with a touch of irreverence that set Pulpt Cider apart. Our creative team embraced the brand's distinctive flair and energy, mirroring the dynamic spirit of its owners and ensuring a consistent, eye-catching aesthetic across every post. The result? A bold and exhilarating social media launch that resonated with Gen Z, establishing Pulpt Cider as the go-to choice for those seeking a cider experience as unique and spirited as they are.
Credits
Entrant Company
Jennings Social Media & MarTech
Category
Strategy & Marketing - Mobile Campaign
Country / Region
United States
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Zhaodi Wang
Category
Website & Mobile Sites - Best User Experience
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United States
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Yuhui Qi, Jinyun Li
Category
Strategy & Marketing - Advertising Campaign
Country / Region
United States
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New York University
Category
Design and Creativity - Student Design
Country / Region
United States