2024
Entrant Company
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Client's Name
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The project goals for ORYX, an extreme outdoors clothing brand under the umbrella of OpSec, are multifaceted. Firstly, the aim is to cultivate a deep sense of belonging within the explorer and climbing community, positioning ORYX as not just a brand, but a trusted companion in their adventures. This entails creating a brand identity that resonates with the audience, embodying values of strength, dependability, and a rich heritage of exploration. Secondly, ORYX aims to carve out a distinct niche within the market, offering specialized products and services tailored to the unique needs of outdoor enthusiasts. By fostering a supportive and authentic relationship with its community, ORYX seeks to become an integral part of their journey, symbolizing the spirit of exploration and adventure.
Credits
Entrant Company
Yorkville University
Category
Video / Online Video - School / University
Country / Region
Canada
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Mischievous Wolf
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Design and Creativity - Branding
Country / Region
United Kingdom
Entrant Company
Mengmeng Chen, Xuefei Wang
Category
Apps & Softwares - Best Use of AI & Machine Learning
Country / Region
United States