2024
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Client's Name
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The project goals for ORYX, an extreme outdoors clothing brand under the umbrella of OpSec, are multifaceted. Firstly, the aim is to cultivate a deep sense of belonging within the explorer and climbing community, positioning ORYX as not just a brand, but a trusted companion in their adventures. This entails creating a brand identity that resonates with the audience, embodying values of strength, dependability, and a rich heritage of exploration. Secondly, ORYX aims to carve out a distinct niche within the market, offering specialized products and services tailored to the unique needs of outdoor enthusiasts. By fostering a supportive and authentic relationship with its community, ORYX seeks to become an integral part of their journey, symbolizing the spirit of exploration and adventure.
Credits
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CalmWave
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Apps & Softwares - Best Technology
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United States
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Gladstone Media
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Design and Creativity - Brochure
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Canada
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The Vilcek Foundation
Category
Website & Mobile Sites - Microsite
Country / Region
United States