2024
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The project goals for ORYX, an extreme outdoors clothing brand under the umbrella of OpSec, are multifaceted. Firstly, the aim is to cultivate a deep sense of belonging within the explorer and climbing community, positioning ORYX as not just a brand, but a trusted companion in their adventures. This entails creating a brand identity that resonates with the audience, embodying values of strength, dependability, and a rich heritage of exploration. Secondly, ORYX aims to carve out a distinct niche within the market, offering specialized products and services tailored to the unique needs of outdoor enthusiasts. By fostering a supportive and authentic relationship with its community, ORYX seeks to become an integral part of their journey, symbolizing the spirit of exploration and adventure.
Credits
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Travel Santa Ana
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Website & Mobile Sites - Travel / Tourism
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United States
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Sora Won
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Strategy & Marketing - Branding / CI
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United States
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OPTASY
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Website & Mobile Sites - Architecture
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Canada
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Jennings Social Media & MarTech
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Strategy & Marketing - Marketing Effectiveness
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United States