2024
Entrant Company
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Client's Name
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The project goals for ORYX, an extreme outdoors clothing brand under the umbrella of OpSec, are multifaceted. Firstly, the aim is to cultivate a deep sense of belonging within the explorer and climbing community, positioning ORYX as not just a brand, but a trusted companion in their adventures. This entails creating a brand identity that resonates with the audience, embodying values of strength, dependability, and a rich heritage of exploration. Secondly, ORYX aims to carve out a distinct niche within the market, offering specialized products and services tailored to the unique needs of outdoor enthusiasts. By fostering a supportive and authentic relationship with its community, ORYX seeks to become an integral part of their journey, symbolizing the spirit of exploration and adventure.
Credits
Entrant Company
The Vilcek Foundation
Category
Website & Mobile Sites - Art / Performing Arts
Country / Region
United States
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By The Anything Group
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Video / Online Video - Health / Fitness / Wellness
Country / Region
United States
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Mischievous Wolf
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Design and Creativity - Branding
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United Kingdom
Entrant Company
Yuhui Qi, Jinyun Li
Category
Strategy & Marketing - Advertising Campaign
Country / Region
United States