NY Digital Awards -  Silver

2024

ORYX Outdoor Clothing

Entrant

Mischievous Wolf

Category

Design and Creativity - Logo Design

Client's Name

OpSec

Country / Region

United Kingdom

The project goals for ORYX, an extreme outdoors clothing brand under the umbrella of OpSec, are multifaceted. Firstly, the aim is to cultivate a deep sense of belonging within the explorer and climbing community, positioning ORYX as not just a brand, but a trusted companion in their adventures. This entails creating a brand identity that resonates with the audience, embodying values of strength, dependability, and a rich heritage of exploration. Secondly, ORYX aims to carve out a distinct niche within the market, offering specialized products and services tailored to the unique needs of outdoor enthusiasts. By fostering a supportive and authentic relationship with its community, ORYX seeks to become an integral part of their journey, symbolizing the spirit of exploration and adventure.

Credits

Head of Mischief
Phil Marshall
Chief Rainmaker
Dawn Wilson
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