Speed and Results - Geofencing Ad Targeting at NASCAR

Jennings Social Media & MarTech recently developed a dynamic geofencing ad and accompanying video campaign for AutoVentive and their sponsoring of Niece Motorsports and NASCAR truck driver Bayley Currey (No. 41). Using a virtual fence around NASCAR Craftsman Truck Series races, this strategic initiative aimed to maximize brand exposure and engagement among the target audience, leveraging the popularity and excitement surrounding motorsports events.



The results of the campaign:

* Click-Through Rate (CTR) soared to an impressive 2.75%, surpassing the industry benchmark of 1%.

* Video views reached a remarkable 6,280, captivating audiences with engaging content.

* Impressions tallied up to 22,210, effectively amplifying brand visibility and recognition.



By harnessing the power of geofencing technology and compelling video content, JSMM successfully elevated the client’s brand visibility and engagement within the competitive landscape of motorsports sponsorship. The strategic placement of the geofencing ad ensured that it reached individuals attending relevant events and locations, maximizing the likelihood of conversions and brand recall.