Papernet by Sofidel - A World Leader's Anniversary Moment

Papernet is the professional hygiene brand of Sofidel Group, operating across 13 countries with over 6,000 employees. At ISSA Interclean Amsterdam 2026, the world's most important trade show for the professional cleaning industry, Papernet took the global stage to celebrate a defining milestone: its 60th anniversary.

Artificio conceived and executed the full creative vision behind Papernet's exhibit presence, from strategic concept and spatial design to product communication, corporate campaign direction, digital integration, furniture curation, and every visual touchpoint within the stand.

The exhibit was designed as a total brand experience. A crisp white and warm wood architectural language created a premium environment that stood apart from the trade show norm, while carefully curated furnishings, including pieces from iconic Italian design house Kartell, ensured every element spoke the same premium language. A custom multimedia totem, entirely developed by Artificio, served as the stand's digital hub: housing dedicated landing pages, interactive product catalogs, and corporate content that guided visitors through Papernet's full product ecosystem and brand universe.

A partnership with Gino Sorbillo, one of Italy's most celebrated Neapolitan pizza masters, transformed the hospitality area into a cultural statement, a moment of authentic Italian identity at the heart of an international B2B arena, creating genuine dwell time and lasting brand memorability.

The 60th Anniversary identity was woven into every layer of the experience - architectural, spatial, digital, and human - giving the entire presence a milestone-worthy gravitas that honored six decades of global leadership while projecting confidence into the future.

The result was not a stand. It was Sofidel's world, built for the world to see.