Indiana Pacers & Fever Foundation Website

The 2025 redesign of the Pacers Foundation website was driven by a need to modernize the Foundation’s digital presence and better reflect its expanding mission. As the Indiana Fever experienced rapid growth and increased national visibility, the Foundation saw a parallel opportunity to broaden its reach, engage new audiences, and elevate its storytelling.



The primary goals of the project were to:

- Create a unified yet flexible digital experience that represents both the Pacers Foundation and its growing connection to Fever Basketball

- Increase donor engagement and remove friction from the donation process

- Expand awareness of the Foundation’s community impact through improved storytelling and content

- Provide scalable infrastructure to support new initiatives such as grants, events, and news

- Position the Foundation as a premier philanthropic organization within professional sports



Ultimately, the goal was not just to redesign a website, but to transform it into a powerful engagement and fundraising platform.



The redesigned website has significantly elevated the Pacers Foundation’s ability to connect with its audience and drive meaningful action.



Key outcomes include:

- Increased Engagement:

The dual-brand experience has successfully attracted new audiences, particularly through the growing popularity of the Indiana Fever, expanding the Foundation’s reach beyond its traditional base.



- Improved Conversion and Donations:

By removing friction in the donation process and integrating it directly into the site, users are more likely to complete contributions. The addition of recurring and custom donation options has further increased donor participation and long-term value.



- Stronger Storytelling and Brand Perception:

The enhanced content experience has positioned the Foundation as a leader in community impact, making it easier to communicate its mission to donors, partners, and media.



- Expanded Program Visibility:

New sections for grants, events, and news have increased awareness and participation across initiatives, helping the Foundation better serve the community.



- Future-Ready Platform:

The scalable design and flexible architecture ensure the site will continue to support the Foundation’s rapid growth and evolving needs.