2024
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Category
Client's Name
Country / Region
For more than a decade, Jennings Social Media & MarTech has worked with clients in the real estate industry to achieve successful outcomes for their digital marketing needs. Our client, JW Group, is a luxury real estate company in Telluride, Co., and part of Forbes Global Properties. When they were seeking to enhance its market presence and reach luxury buyers, our team developed a strategic digital advertising campaign leveraging the latest AI technology.
To reach optimal results, our approach included:
Persona Development: Understanding the core audience – luxury travelers, buyers and investors.
Creative Videos & Graphics: Crafting visually stunning and engaging content.
Targeted Social Media Ads: Utilizing the power of social platforms for precise targeting.
Geofencing Technology: Capturing the audience in the right place at the right time – especially during the holiday season in Telluride.
Ultimately, the campaign not only resonated with our target audience but also proved to be incredibly cost-effective and efficient. This success stands as a testament to the power of combining innovative technology with strategic planning.
FB/IG Ads:
Cost Per Click: $.36
Click Thru Rate: 3.62% (Benchmark on FB is .90%)
Geofencing:
Reach: 3,551
Video Views: 10,653
Impressions: 40,198
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Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang
Category
Apps & Softwares - DeFi & Wallets
Country / Region
China
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Jennings Social Media & MarTech
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Strategy & Marketing - Mobile Campaign
Country / Region
United States
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WORLD MINED SAC
Category
Design and Creativity - Brochure
Country / Region
Peru