Freed Hotel and Residences Social Campaign

Freed Hotel & Residences (FHR) brings the luxury of world-class hotel services to residential life at the epicentre of downtown Toronto. Poised to be the city’s most coveted address, FHR will be crowned by a sky restaurant and the world-famous Katsuya restaurant by SBE on the 2nd floor. With the lobby featuring art by Takashi Murakami, this architectural marvel, designed by world-renowned Adrian Smith + Gordon Gill Architecture, will be celebrated around the globe.



This campaign leveraged artistic lifestyle expressions and sophisticated graphic design to create a distinctive brand identity that stands out in the crowded digital landscape. Each post, story, and reel was crafted to not only showcase the architectural marvel designed by the renowned Adrian Smith + Gordon Gill Architecture but also to narrate a story that resonates with our discerning audience. FHR’s social media campaign transcends traditional marketing by weaving together art, architecture, and an aspirational lifestyle. Through this approach, Freed Developments has not just promoted a property but has elevated the concept of what a luxury residence can offer, making an indelible mark on the digital and real-world landscape.