2025
Always Ready Slot Car Grand Prix
Entrant
Huemen Design
Category
Video / Online Video - Automotive
Client's Name
Scuderia Ferrari and HARMAN Automotive
Country / Region
United States
Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.
Credits
Entrant
Tata Consultancy Services
Category
Strategy & Marketing - Augmented Reality
Country / Region
United States
Entrant
Danni Chang
Category
Design and Creativity - Ad Design
Country / Region
China
Entrant
KALYAN VIJAY KUMAR PASUMARTHI
Category
Apps & Softwares - Best Innovation
Country / Region
United States