Pepsi Tai Chi: Chinese Charm Unfolds

The advertisement scene design for Pepsi Tai Chi Series reflects the distinctive charm and profound historical culture of Chinese aesthetics, aiming to infuse the international brand with a unique Eastern allure.

Innovative in theme, this design boldly integrates crosstalk—a form of Chinese comedic dialogue—to narrate Chinese stories and convey brand values. At the center of the scene stands a quintessentially traditional Chinese house with upturned eaves, complemented by iconic Chinese architectural elements such as wooden lattice windows and a circular window frame. These elements create an atmosphere of classic simplicity and refined grace. Surrounding the house, bamboo and rocks are artfully arranged to evoke a natural tranquility, reflecting the core philosophy of Chinese garden design: the pursuit of natural beauty. The scene design employs a flat visual style, ensuring a smooth transition between the real-world setting and the animated video. Moreover, the color palette—dominated by the highly recognizable Pepsi blue and enriched with accents of yellow and green—creates a calm, gentle, and captivating visual experience, evoking the ethereal ambiance of a landscape garden.

Design ingenuity extends to the use of new materials and setting approaches, adding environmentally friendly value to the scene. By using renewable and eco-friendly materials like bamboo and wood, the design significantly reduces reliance on disposable props. The project also introduces a sharing system for prop libraries and sets, cutting down on resource consumption and construction waste while enhancing setup efficiency and economic benefits. Through these environmentally conscious practices, the project sets a compelling example for the industry, demonstrating how sustainability can be seamlessly integrated into film and television production. This approach goes beyond mere product promotion to offer educational value, sending a resonant message about the significance of sustainable development.