Leads, Clicks and Luxe Living

From December 2023 to September 2024, Jennings Social Media and MarTech team executed a highly successful AI-driven and geolocation ad campaign for JW Group, significantly boosting brand awareness, website traffic, video engagement, and qualified leads. The campaign strategically focused on luxury real estate properties in high-profile destinations such as Telluride, leveraging geofencing technology to target high-traffic areas and relevant audiences.



The campaign achieved a remarkable 904% increase in website traffic, with sessions skyrocketing from 1,210 to 12,147. This surge highlighted the effectiveness of targeted ads in attracting potential buyers to explore JW Group's exclusive property listings.



Key performance highlights included:



101,546 total video views across Meta channels (Facebook/Instagram) and geofencing platforms, showcasing strong digital engagement.

11,399 total website clicks, with 5,929 from geofencing ads and 5,470 from Meta ads, reflecting exceptional ad performance.

13.65% CTR on retargeting geofencing ads, far exceeding industry benchmarks and demonstrating the relevance of targeted messaging.

Our efforts also generated qualified leads through Facebook and Instagram ads, with prospects showing serious interest in specific properties. This success underscored the campaign’s ability to connect with the target audience at pivotal moments during their browsing and travel experiences. The results exemplified the power of combining AI insights and geolocation strategies to drive meaningful engagement and conversions in the luxury real estate market.