NY Digital Awards -  Silver

2024

Freed Hotel and Residences Brochure

Entrant Company

Gladstone Media

Category

Design and Creativity - Brochure

Client's Name

Freed Developments

Country / Region

Canada

Freed Hotel & Residences (FHR) redefines luxury by merging world-class hotel services with residential living at the vibrant heart of downtown Toronto. FHR is set to become the city's premier address and features top-tier amenities, including a sky restaurant and the globally renowned Katsuya restaurant by SBE on the second floor. Our brochure showcases this architectural gem through stunning visual renderings, cutting-edge lifestyle photography, and exclusive artwork by Takashi Murakami. Designed by the internationally acclaimed Adrian Smith + Gordon Gill Architecture, FHR is destined for global recognition.



The FHR brochure is crafted with a soft-touch hardcover, case-bound for durability to endure frequent handling. It features a prominent blind-debossed brand graphic on the front, offering a subtle yet engaging tactile experience as readers explore the depth variations on the luxurious cover material. The project logo is impressively debossed in black foil, enhancing the tactile appeal and lending the brochure an archival, photobook-quality aesthetic. The back cover is accented with a brand-mark in vibrant red foil stamp, providing a striking contrast to the brochure's otherwise elegant and understated design.



This sophisticated presentation not only reflects the luxury of the residence but also serves as a compelling visual journey into the world of Freed Hotel & Residences.

Credits

Artist
Takashi Murakami
Client
Freed Developments
Creative Director/Gladstone Media
Jeremy Gladstone
Copy & Strategy/Gladstone Media
Robyn Gladstone
Photographer/Gladstone Media
Ivan Krivonosov
Photographer/Gladstone Media
Anthony Cohen
Art Director/Gladstone Media
Hae Na Park
Designer/Gladstone Media
Liam Baldwin
Production Designer/Gladstone Media
Calin Stefan
Renderings
Pureblink
Wardrobe Stylist
Veronika Lipatova
Beauty Stylist
Norzin G
Set Decorator
Matt Joyce
Model Agency
B&M Models
Model Agency
Elite Models
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