2024
Entrant Company
Category
Client's Name
Country / Region
Freed Hotel & Residences (FHR) redefines luxury by merging world-class hotel services with residential living at the vibrant heart of downtown Toronto. FHR is set to become the city's premier address and features top-tier amenities, including a sky restaurant and the globally renowned Katsuya restaurant by SBE on the second floor. Our brochure showcases this architectural gem through stunning visual renderings, cutting-edge lifestyle photography, and exclusive artwork by Takashi Murakami. Designed by the internationally acclaimed Adrian Smith + Gordon Gill Architecture, FHR is destined for global recognition.
The FHR brochure is crafted with a soft-touch hardcover, case-bound for durability to endure frequent handling. It features a prominent blind-debossed brand graphic on the front, offering a subtle yet engaging tactile experience as readers explore the depth variations on the luxurious cover material. The project logo is impressively debossed in black foil, enhancing the tactile appeal and lending the brochure an archival, photobook-quality aesthetic. The back cover is accented with a brand-mark in vibrant red foil stamp, providing a striking contrast to the brochure's otherwise elegant and understated design.
This sophisticated presentation not only reflects the luxury of the residence but also serves as a compelling visual journey into the world of Freed Hotel & Residences.
Credits
Entrant Company
New York University
Category
Design and Creativity - Design and Creativity / Other___
Country / Region
United States
Entrant Company
Mischievous Wolf
Category
Strategy & Marketing - Brand Engagement Campaign
Country / Region
United Kingdom
Entrant Company
Zhaodi Wang
Category
Website & Mobile Sites - Health Care Services
Country / Region
United States