NY Digital Awards -  Silver

2024

Branding, Animation, Custom Art, Messaging + Website Design

Entrant Company

Ladybugz Interactive Agency

Category

Website & Mobile Sites - Pharmaceuticals

Client's Name

NeuroPro Therapeutics

Country / Region

United States

This clinical-stage biopharma company in North Carolina is revolutionizing the therapeutics landscape for patients with neurological disorders, including epilepsy. They are in Phase 2 of clinical trials for their lead drug candidate, NPT 2042. Although they have been working on their research for decades, NeuroPro was just coming out of stealth mode and did not have an existing website. They approached our digital agency to help establish their brand identity, and design, message, and optimize their new website for high search engine results.



Before we could create a website for this North Carolina biopharma company, our digital agency worked with them to establish their brand identity. The first and most critical step in this agile process is always getting to know the client and their company on a deeper level. With a full understanding of who makes up the NeuroPro team, their mission, motivations, and goals, our UI/UX designer began to craft their new logo.



The founder of NeuroPro has always been inspired by the look of Leonardo da Vinci’s anatomical drawings and wanted to incorporate that look into their brand identity. Although NeuroPro’s work is clinical, he wanted to maintain an organic aesthetic that conjured feelings of scientific discovery.



Our UI/UX designer presented the client with a wide range of options for their new logo and guided them through the process of iterating the font, brand colors, and intricate details. The result is a biotech logo that is clean and easy to read but still maintains the client’s target aesthetic.

This North Carolina biopharma company’s new website is a stunning combination of organic, hand-drawn imagery and scientific expertise. Their incredible story comes alive on the page and speaks directly to patients, providers, scientists, and investors.

Credits

Ladybugz Interactive Agency
Ryan Kohler
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