Fruit-tella Full Of Fruity Joy

When Fruit-tella approached us they presented us with a challenge that sparked our creative hunger: transform their traditional, somewhat uninspiring brand identity into a captivating, fun-filled experience that truly represents the essence of Fruit-tella. We accepted with zeal, embarking on a deliciously creative journey that not only expanded our waistlines but also our imaginations.



Diving deep into the heart of the brand, we unearthed the joy and vibrancy of Fruit-tella, crafting a style guide that was anything but ordinary. Our team concocted a whimsical world populated by a cast of characters that did more than just adorn the packaging—they brought the brand to life. Each character, bursting with personality and flair, was meticulously designed with a rich backstory and a variety of poses, ensuring they could dance alongside the products and evolve with the brand.



Our styleguide didn't just stop at character creation. We established a comprehensive hierarchy detailing the interaction between these characters, the brand, and its imagery, ensuring a cohesive narrative across all platforms. We delved into the playful side of communication, incorporating catchy phrases like "Eat Me" and "Sweet as," that amplified the brand's fruity essence in a way that was engaging.



The guide was a deep dive into creativity, outlining methods to craft and manipulate vibrant, dynamic background patterns that set the stage for our characters. It served as a blueprint for bringing the brand to life across various mediums—digital, out-of-home advertising, and point-of-sale, ensuring a consistent and engaging brand experience wherever Fruit-tella was encountered.



Our journey with Fruit-tella was more than just a rebranding project; it was a transformative adventure that turned a styleguide into a dynamic, colourful platform for growth.