NY Digital Awards -  Silver

2026

Vibrant Health University

Entrant

Cynda Media Lab

Category

Social Media - Best Experimental & Innovation

Client's Name

Vibrant Health

Country / Region

United States

Vibrant Health University is an animated short-form series that makes supplement literacy fun for Gen Z. It is set at a produce-filled parody university. Professor CJ is a street-smart carrot in thick black glasses who says out loud what skeptical viewers are thinking. Professor Christie is a dry, unimpressed cauliflower who always gets the last word. Each episode, they take on one health supplement related questions people actually search for.



In the pilot, Episode 01, the professors takes on the supplement label. Most shoppers never look closely at the difference between a "proprietary blend" and a full-disclosure label, where every ingredient and amount is listed. Instead of lecturing, the episode lets viewers work it out along with the characters. The lesson lands on its own, without being spelled out.



The series was created by Cynda Media Lab for Vibrant Health, a supplement brand. It brings a sense of humor and a teacher's patience to a category that usually talks to young people through hype. The pilot sets up the format, the characters, and the voice for a larger library of episodes on TikTok, YouTube Shorts, and long-form YouTube.

Credits

Creative Director, Cynda Media Lab
C.J. Yeh
Design Director, Cynda Media Lab
Christie Shin
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