Website for Capital Area Transportation Authority (CATA)

Built for the residents of Greater Lansing, Michigan, the Capital Area Transportation Authority (CATA) website empowers the community to access public transit services effectively and seamlessly.



As a testament to Exemplifi’s expertise in the transit sector, the website integrates numerous innovative digital solutions that immensely improve the daily riding experience. These strategic tools include a trip planner, real-time bus tracking, rider alerts, an events calendar, a bus stop locator, and a schedules finder.



Prioritizing communication effectiveness, the two most important solutions—the Trip Planner and Schedules Finder—are anchored in the homepage header. This ensures they are immediately visible and accessible to CATA riders with just a few clicks.



Showcasing our focus on creativity and concept, the Trip Planner features a custom map themed in CATA’s brand colors, providing optimized routes based on the user's departure, arrival, and travel time. Complementing this, the Schedules Finder delivers essential, comprehensive details, including transit timetables, route maps, and specific rider alerts.



To ensure high execution and production quality, the website's architecture is engineered to flawlessly handle sudden and massive traffic surges during special events, maintaining a reliable and well-performing platform at all times.



The site is crafted with a visually engaging design and dynamic graphic elements. Supported by a well-structured information architecture and clear content, it provides seamless navigation that effortlessly connects riders with the digital solutions and information they need.

With all these complex digital solutions in place, inclusivity remains the key to our overall impact. From the initial design through the development phase, we ensured strict compliance with accessibility standards, resulting in an AA accessibility rating. This guarantees our innovative solutions serve the broadest possible audience without barriers.