1. Congratulations on your achievements in the NY Digital! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
I am Tingyu Su, the founding designer of Youlify AI. I design products that help physicians and leadership run stronger and more financially free practices and hospital systems. My journey has moved across NGO, fintech, retail and AI. I started in visual design and creative technologies, then grew into product strategy and UX. I love building tools that make people feel more capable and more in control.
2. What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted because I believe good work deserves to be seen. This award is proof that design can be both visually appealing and impactful.
3. Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
The success of this project is not my success alone. It reflects the strength of our brand and the power of our team at Youlify. I am lucky to work with a founding team built by physicians and AI engineers who move fast and think deeply. We challenge each other, we build with precision and we care about real impact.
4. What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
I think what set the project apart was our value of human-first on top of the combination of the clinical background and advanced AI. We cared about the details that shape trust. We focused on physician experience first. We built powerful AI agents but also gentle and simple to use.
5. Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
The challenge and also the most fun part was holding a long view of the future while building in the present. I had to think about what the brand should grow into in three to five years, yet also keep my head down and get real design work done today. Vision pulls you forward, but progress comes from pixels, decisions, and late nights. Balancing both made the work meaningful.
6. Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
I hope this award will amplify the voice of our team. We are small but we move with purpose.
7. For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
Design with empathy, tell a clear story, and be brave.
8. The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
The creative world is changing fast. AI is rewriting how we think and make. I see this as a chance to work smarter and faster. My goal is to stay curious and keep learning new systems.
9. Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
My favorite line from Young Sheldon, "be scared, and do it anyways." If you think creative is the direction for you, then go for it.
10. If you could describe your award-winning entry in one sentence, what would it be and why?
An AI medical billing solution, built by physicians and AI pioneers for physicians.
11. Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
Up next is to continue building Youlify, both on the branding side and the product side.
