2026

PETA’s Nationwide Campaign Disrupts Raising Cane’s Grand Ope

Entrant

PETA

Category

Social Media - Animals

Client's Name

Country / Region

United States

PETA’s campaign against Raising Cane’s took to the streets, and it all unfolded on social media! PETA crashed Raising Cane’s grand openings with bold, unmissable visuals that brought the reality of slaughter directly to young crowds and were viewed nearly three million times in these posts alone! From a human “chicken” screaming to pouring fake blood, each action was designed to stop people in their tracks and spark real-time conversations across platforms.

By pairing shocking visuals with clear messaging that chickens don’t want to die for a combo meal, the campaign reached millions and reframed how audiences see fast food.