ELAS Ltd. Brand Identity

With 25 years of proven excellence in the Central European electronics industry, ELAS stands as a key professional force ready to enter a new era. Our challenge was to align their strong legacy with a forward-looking vision through a complete rebranding process: creating a new identity, website, and interior concept. The goal was to turn their modern, high-tech headquarters into an inspiring workplace that embodies innovation, expertise, and community.



The new ELAS identity was developed through an extensive, collaborative process of workshops and online sessions. Rather than a simple logo update, this was the company’s first own symbol, one that captures their professional domain while expressing reliability, adaptability, and trust. In redesigning the logo, we preserved recognizable elements of the original identity (a typographic foundation and color palette rooted in their legacy) while introducing a refreshed, flexible visual system. The new identity incorporates multiple logo versions and color variations, enabling adaptation across a wide range of applications. The new symbol also launched as a standalone mark, already appearing as an independent sign across several brand touchpoints.



ELAS’s complex professional profile made this project a particularly exciting branding challenge. As an innovative technology center, industrial player, and service provider operating across multiple countries, ELAS required a balance between corporate consistency and creative versatility. The brand needed to perform in everyday professional contexts while offering opportunities for bold visual expression.

From business cards and service labels to website, video content, and exhibition installations, every element of the new identity draws on the visual language of SMT electronics. Geometric patterns, layered grids, and industrial details combine with a subtle sense of futurism, creating a cohesive system that remains open to reinterpretation.



This expanded visual toolkit empowers ELAS to communicate professionalism and innovation at any scale. It strengthens their presence across digital and physical environments and reinforces their role as a trusted, forward-thinking partner. Their new corporate home, clad in their new brand identity both celebrate their journey so far, while confidently setting their course toward the technological horizons of the future.