Dominating Solar Cancellation

In 84 days, Solar Cancellation turned attention into outcomes at national scale: 11.30 million impressions, 197,000 clicks, and 735,000 video views matured into 15,878 real homeowner leads at $19.63 each, at 1.74 percent CTR and $2.79 CPC. We combined ad banners, carousel ads, and trust building video with long form ad copy, delivered through a Trojan Horse Strategy that opened with education and closed with action, so people felt helped before they were sold. On Facebook, a focused $311.71K investment translated into $3,637,120 in tracked revenue, an 11.66 to 1 return. On Google, we met intent at the precise search moment, turning $96,886.43 into $1,116,024 in revenue, 11.52 to 1 ROAS, driven by 781,000 impressions, 34,308 clicks, a 4.39 percent CTR, and a $2.82 CPC. Top campaigns mixed banners and videos across Meta, proving the format blend converts attention into action. Every number is a family escaping a confusing solar contract, proof that doing right scales and deserves first place