NY Digital Awards -  Gold

2025

ON YOUR ARTIST with AHOF

Entrant

CJ ENM

Category

Video / Online Video - Variety & Reality

Client's Name

Country / Region

South Korea

“ON YOUR ARTIST with AHOF” follows the nine members of AHOF as they leave rehearsal rooms and city lights behind for a countryside retreat in Korea — a space to reflect, reconnect, and grow before their debut. More than a pre-debut special, the production offers a rare pause from the fast-paced K-pop world, encouraging authentic emotion and teamwork away from the pressures of training.



Set in Korea’s quiet countryside, the production blends the humor of Korean variety entertainment with the sincerity of documentary storytelling. Each activity is designed to build trust and communication while allowing space for vulnerability and laughter. By alternating between structured missions and candid reflection, the show reveals the members’ personalities and shared dreams.



AHOF’s cultural diversity — spanning Korea, Australia, the Philippines, China, and Taiwan — transforms the rural setting into a space of global connection. Interwoven with post-shoot commentary, the program captures the moment a group becomes one: through shared experiences, honest dialogue, and the realization that before performance comes purpose.

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