2025
Entrant
Category
Client's Name
Country / Region
“MOVE TO PERFORMANCE” is a cinematic series produced by M2, the digital content studio of CJ ENM, South Korea's leading entertainment company. Known for its innovative approach to music and visual storytelling, M2 continues to produce diverse K-POP content that connects global audiences with the culture, creativity, and performance artistry of Korean music. "MOVE TO PERFORMANCE" carries that mission forward by making choreography the central narrative of performance.
The series highlights what makes K-pop distinct on the global stage: choreography as the foundation of artistic identity. In K-pop, dance is not supplementary — it defines the genre. Artists are expected to perform with the same precision and emotional depth that they bring to their vocals. "MOVE TO PERFORMANCE" was created to showcase that discipline and creativity, presenting choreography as a complete visual language rather than background movement.
Each episode reinterprets a newly released song through performance-focused direction, minimal set design, and cinematic camera movement. The simple format removes the distractions of spectacle, isolating the artist, their music, and their physical storytelling. Every production choice — from shot composition to color tone — is designed to make the viewer feel rhythm rather than just watch it.
Entrant
Fullspeed Network Technologies(HangZhou) Co.,Ltd.
Category
Strategy & Marketing - eCommerce Campaign
Country / Region
China
Entrant
Yining Xie
Category
Design and Creativity - Motion Graphics
Country / Region
United States
Entrant
Rishi Kanth Alapati
Category
Apps & Softwares - Best Technical Achievement
Country / Region
United States
Entrant
Arhs Cube
Category
Website & Mobile Sites - Travel / Tourism
Country / Region
Luxembourg