NY Digital Awards -  Silver

2025

Réno — Luxembourg Airport’s AI Concierge

Entrant

Arhs Cube

Category

Website & Mobile Sites - Experimental / Innovative

Client's Name

lux-Airport

Country / Region

Luxembourg

Réno is a first-of-its-kind AI concierge transforming the way passengers experience Luxembourg Airport. Instead of static menus and complex navigation, the airport website greets travelers with a conversational interface — the fox mascot Réno — who provides real-time, multilingual support in a warm and intuitive way.



Travelers can ask Réno anything: flight information, parking availability, bus schedules, check-in details, security times, luggage belts, or destination inspiration. He delivers instant, personalized answers, powered by live integrations with multiple operational systems.



What makes this project different is that Réno is not an add-on widget. He is the homepage — a radical shift from how transportation and tourism websites traditionally work. This places travelers at the center of the experience, turning passive browsing into active, fluid conversation.



The mobile-first design ensures effortless interaction for passengers on the move, with voice playback for accessibility. Réno’s presence extends beyond the website: posters, signage, and QR codes bring him to life in the terminal, guiding travelers wherever they are.



This innovation elevates both passenger experience and operational impact. Within the first months, Réno answered over 178,000 questions with 89% positive feedback, significantly reducing InfoDesk load and creating calmer, more informed passenger journeys.



The technical architecture behind Réno connects multiple live systems — ensuring speed, accuracy, and reliability. The design layer brings warmth, simplicity, and playfulness, breaking the cold, functional mold typical of transport websites.



Through Réno, Luxembourg Airport turned its website into a smart mobility interface — blending technology, branding, and service in a seamless digital travel companion.



Réno is not just a digital tool. He is the new front door to the airport journey — redefining what transportation and tourism websites can be.

Credits

Concept
Rebecca Pecnik
Concept
Christian Bruck
Concept & Implementation
Manos Valasis
AI Engineering
George Andrianopoulos
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