NY Digital Awards -  Silver

2025

Creative Toys Series

Entrant

Nanjing University of Science and Technology

Category

Design and Creativity - Generative AI

Client's Name

Country / Region

China

Creative Toys Series is a public-facing experiment in imagination. Centered on image adaptive fusion, it re-composes familiar everyday elements into naturally unified new toy characters with clean edges and readable silhouettes. The tone is friendly and approachable, yet full of small surprises—bringing art closer to daily life while showcasing the warmth and ingenuity of contemporary digital design.



The first release unfolds along two threads: Bunny–Pumpkin Plush and Wukong Toy.



Bunny line draws on symbols of harvest, care, and comfort: the pumpkin’s warmth, the freshness of fruit, the elegance of musical instruments, and the softness of plush meet harmoniously in one figure, conveying companionship and joy.



Wukong line channels courage, curiosity, and growth: through varied fusions, the classic hero appears with a playful, modern spirit, inviting viewers to discover delight where the familiar meets the new.



In form language, we emphasize bold, welcoming silhouettes, saturated yet balanced palettes, and clear studio lighting so characters read at a distance and reward up-close viewing. In material expression, we preserve tactile cues—plush fuzz, stitched seams, resin sheen, and subtle metal patina—so the hybrids feel “touchable.” The overall look suits households and young audiences while retaining the finish collectors expect for display.



The series is highly extensible: each character can branch into thematic mini-sets (seasonal, nature, music, and more) and into merchandise such as stickers, keychains, acrylic stands, plush, and resin figures—supporting a smooth path from digital concept to physical toy. We believe these “familiar × novel” hybrids will bring light, shareable moments to everyday urban life.



For a more immersive sense of detail and atmosphere, we recommend watching the short video for an even better experience.

Statement. Any recognizable IP elements are used solely for creative demonstration, not for commercial purposes.

Credits

PhD. candidate/Nanjing University of Science and Technology
Zeren Xiong
PhD. candidate/Nanjing University of Science and Technology
Zedong Zhang
Prof./Nanjing University of Science and Technology
Jian Yang
Prof./Nanjing University of Science and Technology
Jun Li
More Silver Winners
2025
NY Digital Awards - Supply Chain Modernization & Legacy System Migration

Entrant

Bhabindra Bahadur

Category

Website & Mobile Sites - Information Technology (IT)

Country / Region

United States

2025
NY Digital Awards - Game-Changing Low-Power Semiconductor Design Automation

Entrant

Sarvesh Ganesan

Category

Apps & Softwares - Best Technical Achievement

Country / Region

United States

2025
NY Digital Awards - TechHerAI: AI-Driven Tools to Empower Women in Tech

Entrant

Jiazhao Shi, Chuanrui Li, Kuan Lu, and Donghui Zhang

Category

Website & Mobile Sites - Responsible AI (NEW)

Country / Region

United States

2025
NY Digital Awards - KRAYON·ANYDAY: A New Philosophy of Time

Entrant

Flatwhite Motion

Category

Video / Online Video - Animation

Country / Region

China