AI-Driven Transformation in B2B Commerce

Ketankumar led a breakthrough initiative to modernize Wind River Systems’ transactional ecosystem by implementing an AI-powered B2B e-commerce storefront. This transformation delivered a seamless, intelligent, and compliant customer experience while dramatically reducing reliance on manual processes. Prior to this shift, the company struggled with inefficiencies from a labor-intensive order and renewal system, limiting both operational performance and customer satisfaction.



Leveraging AI for real-time decision-making, Ketankumar architected a scalable, secure, and user-centric platform tightly integrated with Salesforce CPQ. The solution empowered customers with self-service capabilities for browsing, quoting, purchasing, and subscription management enhanced by AI-driven pricing recommendations, automated approval workflows, and personalized product suggestions. This eliminated transactional friction and accelerated the quote-to-order cycle.



Compliance and security were embedded into the AI workflow. Ketankumar integrated SSO via Okta, secure payments through CyberSource, and automated tax calculations with Vertex. Trade compliance was streamlined with E2open, where AI-assisted screening verified customers against denied-party lists before transactions were completed, ensuring regulatory adherence without slowing the process.



The AI-powered storefront seamlessly synchronized with ERP and financial systems, ensuring accurate order fulfillment and back-office efficiency. This integration reduced errors, increased processing speed, and drove a 40% reduction in administrative overhead. The platform’s intelligent automation allowed it to scale dynamically with business demands while continuously improving through machine learning insights.



Beyond technology, Ketankumar championed AI adoption through training and change management, accelerating user uptake and maximizing business impact. The result: higher subscription renewals, improved retention rates, and measurable operational gains.



This initiative not only reinforced Wind River Systems’ commitment to innovation but also set a new industry benchmark demonstrating how enterprise-level e-commerce can be elevated with AI-driven automation, compliance, and intelligence at its core, paving the way for a smarter, more agile future.