NY Digital Awards -  Silver

2025

Clink

Entrant

Haoyuan Lu

Category

Video / Online Video - Animation

Client's Name

Country / Region

United States

Clink is an art animation short film themed around oppression and self-awakening. It aims to explore how individuals resist external pressure and undergo personal transformation. Inspired by Chinese ghost culture and cyberpunk aesthetics, the film constructs a fantastical world steeped in mystery and tension. Through metaphorical portrayals of marginalized groups, it illustrates how the oppressed reclaim power through self-transformation and resistance, prompting deep reflection on social oppression, identity, and self-empowerment.



The core setting of Clink is “Chain Island”, an ancient Asian temple suspended between mountaintops by enormous chains. The setting symbolizes the dual constraints of traditional authority and modern discipline, while also suggesting the possibility of liberation and rebirth. Blades piercing the temple’s structure represent the awakening and resistance of both body and mind in the digital age. The film employs bold visual contrasts—with purple conveying suppression and mystery, and green symbolizing freedom and resistance. Sharp angles and fragmented lines intensify the sense of conflict, imbuing the imagery with both visual impact and narrative tension.



A major challenge during production was striking a balance between the mythic weight of folklore and the futuristic edge of cyberpunk. Through repeated adjustments to color, form, and composition, the designer ultimately achieved a balance between visual style and thematic depth. The result is a compelling depiction of transformation—from oppression to awakening, from confinement to empowerment. Clink is more than an artistic exploration of the convergence of traditional culture and contemporary digital culture. It is also an artistic expression of marginalized groups seeking recognition and representation in a complex contemporary world.

Credits

Haoyuan Lu
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