NY Digital Awards -  Silver

2025

Yandex Plus eMail Design System

Entrant Company

Yandex Plus

Category

Design and Creativity - eMail Design system

Client's Name

Country / Region

Russia

Yandex Plus eMail Design System – Scalable & Unified Customer Interaction



The Yandex Plus eMail Design System was developed to streamline communication and enhance the user experience across all customer touchpoints. Designed as a scalable and adaptable solution, it ensures brand consistency, optimizes workflows, and improves engagement efficiency for millions of users.



Project Overview

– Standardize visual and UX components across customer communication channels

– Automate and optimize the creation of marketing emails, push notifications, and in-app messages

– Enhance personalization and engagement through structured, data-driven templates



Design & Implementation

The system integrates key UX/UI principles to improve clarity and efficiency:

– Modular Component Library: A Figma-based design system with reusable elements for CRM assets

– Dynamic Personalization Framework: Adaptive templates adjusting to user preferences and behavior

– Cross-Platform Consistency: Unified design across email, push notifications, and in-app messages

– Scalable Automation: Reducing production time while maintaining high-quality visual communication



Impact & Results

The eMail Design System transformed internal processes and customer interactions:

– Significant reduction in design and development time for CRM materials

– Improved engagement metrics, including higher open and interaction rates

– Enhanced consistency in customer communication across all Yandex Plus touchpoints



By implementing a structured and scalable eMail design system, Yandex Plus optimized user communication, strengthened brand perception, and improved overall customer experience.

Credits

Art Director
Rava Elenovich
Operational Director of CRM
Natalya Semagina
Design Lead
Rita Balakina
Creative Director
Yulia Rubleva
Design Lead
Ilya Khusoyanov
Senior Designer
Galina Tretyak
Designer
Alexey Sadchikov
Designer
Raphael Alpert
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