imPRESS Manicure Campaign 2024

HireInfluence’s 2024 Brand Awareness and Engagement Initiative for imPRESS Manicure successfully elevated the brand’s presence among style-conscious beauty consumers. By leveraging a strategic mix of influencer content and brand-led distribution, the campaign emphasized ease, affordability, and quality: key attributes valued by imPRESS’s target audience.



The campaign surpassed its impressions goal by over 20%, reaching millions of beauty enthusiasts across Instagram and TikTok. A multi-platform content approach utilized short-form video, Instagram Reels, Stories, and TikTok posts, ensuring engaging and trend-driven storytelling.



Key results included:

• Engagement rates significantly above industry benchmarks, with Instagram achieving over ten times the average engagement rate for the beauty sector.

• TikTok’s organic reach outperforming Instagram by more than 1,000%, demonstrating its strength in viral content distribution.

• A strong click-through rate indicating high consumer interest and purchase intent.



The campaign capitalized on both organic and paid influencer content, with creators driving awareness and engagement through authentic storytelling. Content was published across influencer accounts and imPRESS’s owned channels, maximizing reach and impact. Consumers responded enthusiastically, engaging with influencer content and expressing excitement about the versatility, durability, and salon-quality appeal of imPRESS nails.



By combining strategic influencer partnerships with compelling digital content, this initiative successfully drove brand awareness, consumer engagement, and strengthened imPRESS’s position in the beauty space.