NY Digital Awards -  Silver

2024

WorkFlow : Period Health is Workplace Health

Entrant Company

Antara Dave

Category

Website & Mobile Sites - Corporate Social Responsibility

Client's Name

WorkFlow

Country / Region

United States

WorkFlow is a B2B platform designed for companies committed to fostering periods inclusivity and supportive work environment. It offers resources, training, and tools to help organizations implement period policies, support menstruating employees, and educate non-menstruating colleagues. By promoting empathy and reducing stigma, the platform empowers businesses to enhance employee well-being, improve retention, and strengthen their employer brand.



For the design of this platform, we chose a vibrant palette of fluorescent yellow and pink to create an uplifting and inclusive atmosphere. These colors break away from the traditional red and orange often associated with periods, allowing the design to challenge conventional narratives and reduce stigma. The background images feature abstract representations of flow, symbolizing movement, continuity, and support, aligning with the platform's mission to foster a more empathetic and forward-thinking workplace environment. This approach ensures that the visuals are both engaging and welcoming, resonating with a broad audience while maintaining a fresh, modern aesthetic.



The platform is divided into two key areas: Flow Squad and Support Squad. Flow Squad caters to those who menstruate, offering features like Care Cards, Comfort Kits, and Relaxation Tips to enhance their well-being. Support Squad is designed for non-menstruating employees and includes Empathy Building Classes, practical Tips and Answers to better understand and support their menstruating colleagues, and a Quiz to reinforce their learning.



This platform is thoughtfully designed to create a comprehensive support system for both menstruating and non-menstruating employees. The Period Library serves as a rich resource hub, offering podcasts, books, and articles that educate and empower users. The Period Policy section provides employers with ready-to-adopt guidelines, ensuring workplaces are equipped to support menstruating employees effectively.



This structure not only addresses the unique needs of each group but also promotes empathy, understanding, and inclusivity in the workplace, making it a pioneering tool in the realm of employee support and wellness.







More Silver Winners
2024
NY Digital Awards - Soap Codes
Activision Blizzard

Entrant Company

We Are Social

Category

Social Media - Games / Games-Related

Country / Region

United Kingdom

2024
NY Digital Awards - AI Tickey
Pixel Pack Inc

Entrant Company

Fang Nan

Category

Apps & Softwares - Best Use of AI & Machine Learning

Country / Region

United States

2024
NY Digital Awards - BlueBloom

Entrant Company

Angela Wu

Category

Design and Creativity - Design and Creativity / Other___

Country / Region

China

2024
NY Digital Awards - Wysk.ai
Wysk Technologies LLC

Entrant Company

SHIUAN DE CHEN

Category

Apps & Softwares - News

Country / Region

United States