2024
Virginia’s Insurance Marketplace Brand Launch
Entrant Company
Reingold, Inc.
Category
Strategy & Marketing - Brand Awareness Campaign
Client's Name
Virginia State Corporation Commission, Virginia’s Insurance Marketplace
Country / Region
United States
As Virginia made the transition from HealthCare.gov to a state-run health insurance exchange, the Virginia State Corporation Commission sought to create an approachable brand for its new exchange platform, create awareness of this new entity, and promote enrollment in insurance plans offered on the exchange during its inaugural open enrollment period.
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