WHYB

WHYB (Where Have You Been?) is a credit card brand designed for Gen Z that transforms everyday transactions into personal memories. Reimagining the credit card as a reflection of one's lifestyle, WHYB turns spending history into a personal visual journal.



After each purchase, users can capture a photo to document the moment. Every month, WHYB identifies their top spending category, allowing users to select a memory from that category and customize it with stickers, drawings, and text. The personalized design then becomes their digital wallet card for the following month.



Built around self-expression, WHYB's flexible visual identity combines bold typography, vibrant colors, playful graphics, and personal photography. Rather than following a fixed design, the identity evolves with each user's experiences, making every card uniquely theirs.