#Since1992

#Since1992 is a digital rollout campaign created to introduce the newly rebranded Vibrant Health while celebrating more than three decades of the brand’s history.

Built around the message “So much has changed since 1992, except our commitment to your health,” the campaign connected cultural moments from 1992 with life today through playful “Then vs. Now” storytelling. From “Page me” to “DM me” and aerobics tapes to smartwatch stats, the campaign used humor and nostalgia to bridge Vibrant Health’s past with its future.

Rolled out across social media in advance of the new brand launch, #Since1992 turned a rebrand into a story of evolution. Rather than simply revealing a new identity, #Since1992 created a narrative bridge between heritage and transformation, demonstrating that while culture and wellness have changed dramatically since 1992, Vibrant Health’s commitment to